ABOUT US

HELPING Women-LED BRANDS GROW WITH DESIGN&DIGITAL STRATEGY

YOUR BRAND SHOULD FEEL LIKE YOU

AUTHENTIC EXPRESSION

At The Jade, we specialize in branding, graphic design, and digital marketing that’s rooted in intention and purpose. Based in Kelowna, we love working with purpose-driven women in business who want their brand to reflect the heart behind it. Whether you’re a wellness entrepreneur, designer, or creative founder, we’re here to help your online presence feel aligned, beautiful, and true to you.

ABOUT US

WHAT WE STAND FOR

OUR MISSION & WHY WE DO WHAT WE DO

WELLNESS

We honour balance, healing, and the well-being of both self and business.

EMPOWERMENT

We grow stronger by supporting, collaborating, and rising together.

GROWTH

We nurture brands from the inside out so they can thrive long-term.

COMMUNITY

We grow stronger by supporting, collaborating, and rising together.

CREATIVITY

We embrace ease, alignment, and creating with a sense of rhythm and purpose.

AUTHENTICITY

We honour the ebbs and flows - it’s all part of the journey.

MEET THE FOUNDER

THE Creative BEHIND THE JADE

Jenna spent years working in traditional environments where creativity was boxed in and feminine energy often felt out of place. Eventually, she realized she didn’t want to keep fitting into spaces that weren’t built for her - so she created one that was.

The Jade was born from a desire to help women show up boldly and unapologetically in their businesses. Jenna believes in the power of community, wellness, and self-expression. As a volunteer board member with Kelowna Women in Business, and someone deeply rooted in health, healing, and connection, she’s passionate about creating a space where women can lead with heart and build something meaningful.

Her approach to branding and marketing goes beyond just “looking good”, it’s about feeling good, being seen, and showing up with confidence. In a world that’s increasingly online, Jenna wants women to know it’s okay to take up space, to be vulnerable, and to let their businesses reflect who they really are.

As a small business owner herself, she understands the weight of trying to do it all. That’s why her mission is to help other women-run businesses thrive—to plant the seeds, nurture the vision, and build brands that not only flourish but give us the freedom to focus on what truly matters.